
Lexus in Hong Kong and how dollars redirected across the customer journey converted in spades
On Strategy Showcase
00:00
How to Grow and Win Market Share in Hong Kong
So the client comes to you guys at some nt, and what do they what is the ask they have of you? So this is a company ther part of inch cape group. And inch cape group has a number of automabile brands that they ave distributed rightsfor in hong kong. Their main business objectives was the clear goal of a number of units to be sold during this campaign period. From that, it was it would be able to help us win market share over o competition.
Transcript
Play full episode