Lexus in Hong Kong and how dollars redirected across the customer journey converted in spades
On Strategy Showcase
00:00
Introduction
This is an episode from the 12 episode series i produced for wark. They're all wark awards for effectiveness win s. If you're interested in submitting for the 20 22 awards, they're actually now open for entries. Good news is that they're very easy to enter, and there's actually no entry fees.
Transcript
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