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Lexus in Hong Kong and how dollars redirected across the customer journey converted in spades

On Strategy Showcase

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Test Drives in Hong Kong

The test drives are experienced in very different ways depending on where you are. For us in the us, we think of a test drive as i drive my vehicle over to the dealer ship or in some cases, they drive to me sometimes. So its about the the functional feeling of driving the vehicle and getting a sense of the asthetic of the inside of the vehicle. A lot ofother experience were mapped outt from  in consideration of the time t the places where the testra will beginand as well as using data.

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