Lexus in Hong Kong and how dollars redirected across the customer journey converted in spades
On Strategy Showcase
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Was the Campaign Period Limited?
"It was a gold toachieve a hundred and 20 units over the campaign period," says Terence. "The reason why we did this was because, ee, this was never ashly really identified ever before." 'We wanted to achieve every step of the campaignd,' he adds. "'I'm curious what why you suddenly went immediately to a sort of conversion metrix?' asks one marketing manager.
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