Using a Single Source Platform, Am, Soses Solution

This week's episode is about the need to go after the competitive set. How did you approach defining who the target was for this smaller urban vehicle? We also tried out something we didn't do much of in the past, which was to use a single source platform. The change hunters were the ones that were actually quite fed up with the whole luxury car seen. They were more likely to be females, compared to the average car owner in hong kong.