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Lexus in Hong Kong and how dollars redirected across the customer journey converted in spades

On Strategy Showcase

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Change Hunters - What Are They Looking For?

Change hunters were looking for ways to self express that didn't involve the establishment, or how would you libel it. There's a lot of things that they were becoming very, very discontent of in a city. The more we talked to them, ah, we were able to find how they really resented these kind of old school luxury values.

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