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Lexus in Hong Kong and how dollars redirected across the customer journey converted in spades

On Strategy Showcase

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The Uniqueness of a Customized Test Drive

Terence Wrightes: How does this happen? Terence, that maybe maybe take us step by step through the, through the test drive experience. So say she first actually gets her first impression ofa a the ux from some of our brandi content. And then she, she may see an invitation for this customized testr of experience through our partnership with a classified which is coffee shop. All right, so we have t we have to slow down here, because thats that's pretty interesting.

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