On Strategy Showcase

The three key takeaways from our Planning for Effectiveness series

Feb 18, 2023

57:20

Episode guests

James Hurman

Elizabeth Paul

David Tiltman

Highlights

AI Chapters

Episode notes

The Path to More Effective and Creative Work

01:55

Do They Have the Answers?

01:43

Can TV and Direct Marketing Live in the Same Execution?

02:10

Introduction

4min

The Current State of Marketing Effectiveness, David?

3min

Are We Halfway There?

3min

Are We Starting to Ask the Right Questions?

2min

Is There More Road to Run in the US When It Comes to Effectiveness?

3min

Is There a Fluency Around Ermberg Bass?

2min

What's the One or Two Takeaways From the Series?

2min

Effectiveness as a Team Sport, Right?

2min

Is There a Culture Within the Agency to Ask Questions?

2min

10.

Do They Have the Answers?

2min

11.

The Path to More Effective and Creative Work

2min

12.

How Can the Culture Be Structured to Educate Clients?

2min

13.

The Role of Culture and Ambition in Branding

2min

14.

What Makes Great Work?

2min

15.

What's the Magic of Creativity?

3min

16.

Is Creatively Awarded Work a Good Proxy for Strategy?

2min

17.

How Can We Not Give This, You Know, the Job?

2min

18.

What Types of Creativity Work Best?

2min

19.

Brand Versus Performance - Is That Really the Case?

2min

20.

Can TV and Direct Marketing Live in the Same Execution?

2min

21.

Geico

2min

22.

Do You Think Geico Is Branded Performance?

3min

23.

What Do You Wish We Knew More About?

3min

24.

The Great Voices and Effectiveness in the United States

2min

25.

The One Thing I Wish I Knew

2min

We wrap-up our Effective Outcomes series with a panel discussion. I'm joined by Elizabeth Paul, CSO at The Martin Agency, David Tiltman, SVP at WARC and author and strategist James Hurman. Thanks to WARC for sponsoring.

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