On Strategy Showcase

The three key takeaways from our Planning for Effectiveness series

6 snips
Feb 18, 2023
Guest
James Hurman
Guest
Elizabeth Paul
Guest
David Tiltman
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Episode notes
1
Introduction
00:00 • 4min
2
The Current State of Marketing Effectiveness, David?
04:06 • 3min
3
Are We Halfway There?
06:40 • 3min
4
Are We Starting to Ask the Right Questions?
09:56 • 2min
5
Is There More Road to Run in the US When It Comes to Effectiveness?
11:59 • 3min
6
Is There a Fluency Around Ermberg Bass?
14:46 • 2min
7
What's the One or Two Takeaways From the Series?
17:10 • 2min
8
Effectiveness as a Team Sport, Right?
19:08 • 2min
9
Is There a Culture Within the Agency to Ask Questions?
21:21 • 2min
10
Do They Have the Answers?
23:13 • 2min
11
The Path to More Effective and Creative Work
24:56 • 2min
12
How Can the Culture Be Structured to Educate Clients?
26:52 • 2min
13
The Role of Culture and Ambition in Branding
28:34 • 2min
14
What Makes Great Work?
30:33 • 2min
15
What's the Magic of Creativity?
32:31 • 3min
16
Is Creatively Awarded Work a Good Proxy for Strategy?
35:34 • 2min
17
How Can We Not Give This, You Know, the Job?
37:12 • 2min
18
What Types of Creativity Work Best?
38:59 • 2min
19
Brand Versus Performance - Is That Really the Case?
40:43 • 2min
20
Can TV and Direct Marketing Live in the Same Execution?
43:02 • 2min
21
Geico
45:12 • 2min
22
Do You Think Geico Is Branded Performance?
46:52 • 3min
23
What Do You Wish We Knew More About?
50:03 • 3min
24
The Great Voices and Effectiveness in the United States
53:16 • 2min
25
The One Thing I Wish I Knew
54:55 • 2min