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The three key takeaways from our Planning for Effectiveness series

On Strategy Showcase

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What Types of Creativity Work Best?

It's very hard to measure creativity and also to categorize creativity, says James. There is a huge amount of work still to be done to understand the types of creativity that work best in certain circumstances. And let's be honest, this is an art, not a science. So there's always going to be stuff that just comes out and sort of blows your mind - but it doesn't really fit the model.

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