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The three key takeaways from our Planning for Effectiveness series

On Strategy Showcase

CHAPTER

Do You Think Geico Is Branded Performance?

I just think when you define performance marketing, the strict definition is like anything that can be measured and optimized. And yet often when we say performance marketing, people specifically are thinking about DCO. So I don't think actually don't think we do ourselves any favors by pretending there is one right answer here because it actually causes us problems.

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