
The three key takeaways from our Planning for Effectiveness series
On Strategy Showcase
What Do You Wish We Knew More About?
The impact of culture on sales is the white whale for the industry right now. A lot of marketers will say, right, but I want causation. The correlation we can prove, but the causation in the moment is harder with both creativity and culture. People are more likely to purchase brands that are culturally relevant if they're shared.
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