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The three key takeaways from our Planning for Effectiveness series

On Strategy Showcase

CHAPTER

Is There a Culture Within the Agency to Ask Questions?

Elizabeth: I've always found from coming up in the industry as a planner, I would always be asking questions and always curious. The essence of what this show is about is asking questions, getting them answered. And it was not welcomed in most situations where you had a client coming in with some confusion on what exactly they wanted or what the ask was. She says she's unfortunate enough to be in an agency that has a strong and slightly unapologetic point of view. "I don't feel like we focus group of one as an agency, have a hard time pushing back"

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