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The three key takeaways from our Planning for Effectiveness series

On Strategy Showcase

CHAPTER

The One Thing I Wish I Knew

One thing marketers wish they knew is how the link or a link between movements in what they do with their brand and commercial commercial impact. If we can actually start to make links between brand and pricing power and profit, that becomes a much more interesting conversation for chief financial officer. We want to thank Elizabeth Paul, Chief Strategy Officer at the Martin Agency in Richmond, Virginia,. James Herman, founding partner at previously unavailable, the author of two great books. David Tiltman EVP content at work in London.

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