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The three key takeaways from our Planning for Effectiveness series

On Strategy Showcase

CHAPTER

How Can the Culture Be Structured to Educate Clients?

The agency needs to do a slightly better job of educating their clients, says Kalenzo. "I think we don't do that nearly enough," he adds. It's important for agencies to take time out from the day-to-day relationship and sit with clients so they can great work together.

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