Is Creatively Awarded Work a Good Proxy for Strategy?

I think there will be fewer and fewer instances where the creatively awarded work is not like a lovely social cause that made us all feel good, but actually like a client brief. I don't know what you guys find, but it doesn't feel like that kind of work, even when it is creatively excellent is getting recognized as much anymore. It seems to me that we're letting a creative award for creative work such as a can line be a proxy for strategy and a Proxy for Creative Strategy.