Geico

Do you think about brand versus performance? Or are you just going for a result? Is it part of your everyday thinking? Is it a conversation you're having with clients? Yeah, I mean, if for no other reason than we do performance. And so we have clients, UPS is a really great example. When I first started back at Martin in 2020, we were on the cusp of launching a new brand positioning for UPS. But it was launching exclusively through banner ads because all we were doing was performance.