Elizabeth Paul
Chief Strategy Officer of The Martin Agency. Oversaw the Solo Stove campaign featuring Snoop Dogg.
Best podcasts with Elizabeth Paul
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11 snips
Feb 20, 2025 • 36min
Most Contagious NYC: How Grubhub and Solo Stove leverage buzz to build brand
Join Chris Barth, Principal Strategist at Contagious, along with George Bryant, Global Chief Creative Officer at Golin Harris, and Elizabeth Paul, Chief Strategy Officer at The Martin Agency. They delve into the creative strategies behind Grubhub's 'Special Delivery' campaign for new mothers and how it fostered loyalty. The discussion also highlights Solo Stove's collaboration with Snoop Dogg, emphasizing community engagement and emotional connections. Plus, examine the evolving role of humor in marketing and the significance of understanding consumer needs.
6 snips
Feb 18, 2023 • 57min
The three key takeaways from our Planning for Effectiveness series
We wrap-up our Effective Outcomes series with a panel discussion. I'm joined by Elizabeth Paul, CSO at The Martin Agency, David Tiltman, SVP at WARC and author and strategist James Hurman. Thanks to WARC for sponsoring.
