Elizabeth Paul

Tomas Gonsorcik, Chief Strategy Officer at DDB Worldwide, discusses the need to treat strategy as a talent-driven service. Joe Burns, Strategy Lead at Agency Quality Meets, highlights the challenges of free thinking in the age of AI, urging strategists to redefine value. Elizabeth Paul, CSO at the Martin Agency, emphasizes building trust and the importance of strategic depth over hurried tasks. Together, they explore how to reclaim strategic work, navigate change, and preserve human creativity, all while adapting to an evolving marketing landscape.

Join Joe Burns, a strategy lead known for his insights on creativity, Tomas Gonsorcik, a Chief Strategy Officer passionate about mentorship, and Elizabeth Paul, an advocate for high-value strategic positioning. They dive into the evolving role of strategists in a digital age. The conversation touches on the paradox of rising demand for strategy amid declining confidence, the impact of AI on traditional roles, and the importance of reframing briefs. They emphasize fostering a culture of boldness and curiosity to drive innovative strategies.

Join Chris Barth, Principal Strategist at Contagious, along with George Bryant, Global Chief Creative Officer at Golin Harris, and Elizabeth Paul, Chief Strategy Officer at The Martin Agency. They delve into the creative strategies behind Grubhub's 'Special Delivery' campaign for new mothers and how it fostered loyalty. The discussion also highlights Solo Stove's collaboration with Snoop Dogg, emphasizing community engagement and emotional connections. Plus, examine the evolving role of humor in marketing and the significance of understanding consumer needs.