Elizabeth Paul
Chief Strategy Officer at the Martin Agency who focuses on building strategic credibility, mentoring talent, and helping agencies reclaim upstream strategic work.
Top 3 podcasts with Elizabeth Paul
Ranked by the Snipd community
17 snips
Oct 9, 2025 • 49min
Less bland, more brilliance: strategy skills for a new era
Tomas Gonsorcik, Chief Strategy Officer at DDB Worldwide, discusses the need to treat strategy as a talent-driven service. Joe Burns, Strategy Lead at Agency Quality Meets, highlights the challenges of free thinking in the age of AI, urging strategists to redefine value. Elizabeth Paul, CSO at the Martin Agency, emphasizes building trust and the importance of strategic depth over hurried tasks. Together, they explore how to reclaim strategic work, navigate change, and preserve human creativity, all while adapting to an evolving marketing landscape.
11 snips
Feb 20, 2025 • 36min
Most Contagious NYC: How Grubhub and Solo Stove leverage buzz to build brand
Join Chris Barth, Principal Strategist at Contagious, along with George Bryant, Global Chief Creative Officer at Golin Harris, and Elizabeth Paul, Chief Strategy Officer at The Martin Agency. They delve into the creative strategies behind Grubhub's 'Special Delivery' campaign for new mothers and how it fostered loyalty. The discussion also highlights Solo Stove's collaboration with Snoop Dogg, emphasizing community engagement and emotional connections. Plus, examine the evolving role of humor in marketing and the significance of understanding consumer needs.
6 snips
Feb 18, 2023 • 57min
The three key takeaways from our Planning for Effectiveness series
We wrap-up our Effective Outcomes series with a panel discussion. I'm joined by Elizabeth Paul, CSO at The Martin Agency, David Tiltman, SVP at WARC and author and strategist James Hurman. Thanks to WARC for sponsoring.
