The WARC Podcast Best of 2025: Strategy skills for a new era
13 snips
Jan 6, 2026 Join Joe Burns, a strategy lead known for his insights on creativity, Tomas Gonsorcik, a Chief Strategy Officer passionate about mentorship, and Elizabeth Paul, an advocate for high-value strategic positioning. They dive into the evolving role of strategists in a digital age. The conversation touches on the paradox of rising demand for strategy amid declining confidence, the impact of AI on traditional roles, and the importance of reframing briefs. They emphasize fostering a culture of boldness and curiosity to drive innovative strategies.
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Strategists Losing Upstream Time
- Strategists are spending less time on upstream business problems and more on downstream execution. This dilution reduces their influence and weakens strategic contribution.
Demand For Strategy, Declining Confidence
- The market loudly demands strategy while confidence among strategists has dropped sharply. This suggests a market-fit problem, not a lack of need for strategy.
Rebrand Strategy As A Service
- Rebrand strategy as a service rather than a back-office input to increase perceived value. Make strategy central to client outcomes and scope it appropriately in staffing and contracts.