The WARC Podcast

Mary Kyriakidi is a Global Thought Leader at Kantar, specializing in marketing effectiveness, while Eric Tsytsylin is a Brand Strategy Partner at Lippincott, focusing on brand development. They discuss how marketers can establish trust with C-suite executives, emphasizing the need for better communication around brand value. The conversation highlights the importance of measuring brand loyalty, analyzing successful brand strategies like Netflix, and how brands can thrive amid economic uncertainty by leveraging data and fostering emotional connections with consumers.

Celeste Huang, a media insights analyst and lead editor on the Amazon report at WARC Media, shares insights on Amazon's surge as a top advertising platform. She discusses the shifting landscape of retail media and how Amazon's ad business projects to exceed $60 billion. The conversation digs into Prime Video and Twitch's pivotal roles in attracting younger audiences. Huang also highlights how Amazon's innovative ad strategies and AI tools are reshaping brand marketing, revealing the critical link between digital ads and Amazon sales.

In this insightful discussion, Matt Andrew, Partner and General Manager at Ekimetrics, shares his expertise on the future of marketing measurement. He highlights the growing trend of experimental methods, essential for adapting to dynamic market conditions. The conversation touches on the intricacies of pricing and brand equity, emphasizing long-term strategies. Matt also delves into the innovative integration of AI in creative measurement, exploring how effective storytelling can enhance campaign success while navigating the challenges of brand consistency.

Join Dan Salkey, Co-Founder of Small World and co-author of the Entertain or Die report, along with Michaela Kron-Hags, Global Marketing Campaign Director at Duolingo. They explore how brands like Duolingo redefine engagement through entertainment. Discover why entertainment value impacts brand growth, with surprises from unexpected brands. Learn about innovative strategies using characters and humor to connect with audiences, and the importance of measuring engagement beyond traditional methods. Get inspired by their insights on brand narrative and creative marketing!

Ian Whittaker, co-founder of Liberty Sky Advisors with over 20 years in financial analysis, shares insights on earnings season trends. He discusses how consumer behavior shifts are reshaping retail strategies, with giants like Walmart adapting to economic pressures. The conversation highlights the impact of misinformation on brand strategies, notably Coca-Cola's response to social activism. Whittaker also explores how major digital platforms are rethinking their advertising approaches in the face of uncertainty, emphasizing the crucial balance between automation and maintaining brand integrity.

Kiri Masters, an insightful commentator and author in the retail media space, dives into the transformative world of retail media. She discusses how advertising is shifting beyond e-commerce and into social media and connected TV. Kiri highlights the power of first-party data for personalizing off-site ads while tackling third-party cookie challenges. Listeners will learn about the innovative strategies employed by retail giants and the complexities brands face in executing effective retail media campaigns.

Join Traci Alford, Global CEO at Effie Worldwide, and Shaun Dix, Global Service Line Leader at Ipsos, as they delve into the fascinating rise of 'nouveau nihilism' among consumers facing economic uncertainty. They discuss the importance of honesty and empathy in marketing, spotlight innovative campaigns like Deutsche Telekom's online safety initiative, and stress the need for brands to maintain long-term identity while adapting to shifting consumer sentiments. Their insights provide valuable strategies for connecting with today's wary shoppers.

Which work made the podium in this year's regional WARC Awards? WARC's John Bizzell and Anna Hamill dig into the highlights. See all the winners across regions on our awards page.

Omar Oakes, founder of OOmph and seasoned media journalist, joins Jamie Credland, CEO of World Media Group and advocate for trusted journalism. They dive into the strained relationship between advertising and news media, revealing the decline in ad spend on hard news and its implications. The rise of creator journalists is also discussed, along with the challenges they pose to journalistic integrity. They explore new strategies for publishers to enhance revenue and foster better relationships with advertisers, emphasizing collaboration and education.

Kate Price and Marisa Mulvihill from Prophet share their insights on integrating brand and performance marketing for growth. They discuss the importance of collaboration, likening marketing strategies to a cohesive sports team. The duo underscores how CMOs can act as coaches, balancing short-term and long-term goals. They advocate for embracing failure as a learning opportunity and stress the need for clear communication within teams to achieve effective results. Their conversation is packed with practical strategies for enhancing marketing effectiveness.