In this insightful discussion, Alex Jenkins, Editorial Director at Contagious, delves into AI's transformative role in creativity and marketing, exploring the balance between automation and human touch. Ali Hanan, CEO of Creative Equals, tackles the pressing challenges of DEI in marketing amidst activism, emphasizing the importance of inclusivity. Kian Bakhtiari, founder of The People, shares compelling insights into Gen Z's nostalgic tendencies and their impact on consumer behavior, revealing how brands can connect meaningfully with this unique generation.

WARC's Rica Facundo talks to Prof Sonja Prokopec, Associate Dean for Essec Asia-Pacific at ESSEC Business School, and Zoe Chen, Strategy Director at VIRTUE Worldwide. Discussing the changing codes of Asian affluence. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

In this engaging discussion, Sarah Mansfield, former VP of Global Media at Unilever, and Gerry D’Angelo, former VP of Global Media at Procter & Gamble, delve into the shifting landscape of media effectiveness. They tackle the evolving perception of paid media from a cost to a strategic investment, the challenges of measuring effectiveness, and the nuanced differences between traditional and D2C brands. They also address the complexities of attention measurement and the pressing need for standardized metrics to enhance trust in media strategies.

Paul Greenwood, Global Head of Research and Insights at We Are Social, shares his expertise on the evolving creator economy. He discusses key trends affecting influencer marketing, revealing a shift from text-based to visually-driven content. The podcast dives into the tension between relatable realism and extreme influence among creators. Greenwood highlights the need for authenticity in brand collaborations and the challenges of navigating a saturated landscape, where engagement and originality are essential for success.

George Hammer, Global Head of Luxury Marketing at Marriott International, oversees the branding for upscale names like St. Regis and Ritz-Carlton. He discusses the future of luxury travel, emphasizing the need for personalized experiences and innovative marketing strategies. Hammer delves into how AI can enhance creativity while maintaining authenticity. He also highlights the recovery of luxury travel post-pandemic and the importance of building emotional connections with younger, curious travelers.

Join Jane Wakely, Chief Consumer and Marketing Officer at PepsiCo, and Maggie Gross, Principal at Deloitte Digital, as they dive into the nuances of creative business transformation. They highlight the importance of leadership in fostering innovation and balancing profitability with societal impact. Discover practical steps Jane employs to drive meaningful change and explore how companies like Philips prioritize sustainability in e-commerce. The conversation also touches on using consumer insights effectively to enhance marketing strategies and promote growth.

As part of WARC Marketer's Toolkit, David Sandstrom - Chief Marketing Officer at payments giant Klarna - spoke to WARC's Anna Hamill about the role marketing has played in the company's growth story, including product, CX, media strategy and AI.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC's David tiltman and Aditya Kisore talk about the key takaways from this year's Marketer's Toolkit report. Discussing capitalising on the economic reset, why customer service is at an all time low, and the unexplored opportunity with atomised consumers.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC's Rica Facundo talks to Sweathead's Mark Pollard, Gigil's Nanais Hernandez and Oddefy's Leandro De Los Santos about the existential crisis facing strategists about the role and value of strategy - a major theme from WARC's Future of Strategy Report. Discussing how and why strategists need to be deft translators and how to train younger strategists.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC's Alex Brownsell and James Mcdonald talk about the key takeaways from the latest Advertising Association/WARC Expenditure Report. Discussing why UK adspend is growing, which categories are doing the best, and how the UK compares to some international markets.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.