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The WARC Podcast

Latest episodes

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Mar 13, 2025 • 45min

What 1.1 million purchase journeys tell us about reach

New research from Oxford University’s Felipe Thomaz questions the importance of optimising campaigns for maximum reach. Hosted by WARC’s Alex Brownsell. Read the full report here: Beyond the Pair: Media Archetypes and Complex Channel Synergies in Advertising.
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Mar 11, 2025 • 31min

Behind the winning work: WARC Rankings Creative 100

Congrats to WoMen's Football by Orange, #1 in the WARC Rankings Creative 100! Gaëtan du Peloux and Youri Guerassimov, co-CCO/CEOs at Marcel Paris, join WARC's Anna Hamill to discuss Orange's ground-breaking campaign supporting the French women's football team.The WARC Creative 100 Ranking can be viewed in full here. It includes the world’s top 100 awarded campaigns for creativity, top 50 creative agencies, agency networks, brands, advertisers, countries and top holding companies.
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Mar 6, 2025 • 30min

Exclusive interview: The future of Effies

Effie Worldwide CEO Traci Alford and Phil Thomas, Chair of Cannes Lions and Executive Chair of Informa Festivals, join WARC's David Tiltman for an exclusive interview about the future of Effies and how the two brands will be working together moving forward.
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Mar 4, 2025 • 42min

Staying effective in a 'lots of little' media market

In this engaging discussion, Grace Kite, founder of Magic Numbers and expert in media effectiveness, teams up with Tom Roach, VP of Brand Strategy at Jellyfish. They tackle the challenges of a fragmented media landscape, exploring how brands can adapt their marketing strategies to maintain effectiveness. They delve into the importance of synergizing marketing efforts across various platforms and the intriguing notion of aggregated attention in advertising. Their insights highlight the critical balance between brand consistency and the personalized demands of audiences today.
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Feb 27, 2025 • 29min

How brand equity drives growth

In this conversation, Ken Favaro, Chief Strategy Officer at BERA, and Michael Reh, Head of Data Science at BERA.ai, delve into the intricacies of brand equity. They discuss how brand equity can serve as a powerful driver of growth, providing practical insights for marketers. Listeners learn about the predictive metrics of brand equity, its essential role in shaping advertising strategies, and the importance of integrating data analytics to link brand initiatives with business outcomes, ultimately enhancing financial stability.
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7 snips
Feb 25, 2025 • 34min

Are marketers missing the podcast opportunity?

Timi Siytangco, Key Account Director at Acast, and Giles Martin, EVP at Oxford Road, shed light on the booming podcast landscape. They explore the slow ad spend despite rising podcast popularity and discuss the unique dynamics of advertising in Asia. The conversation highlights the integration of video and the challenges of measuring podcast effectiveness. Brands are now tackling brand safety concerns and realizing the potential of podcasts to engage younger audiences. Innovative strategies are needed as the medium evolves.
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11 snips
Feb 20, 2025 • 36min

Most Contagious NYC: How Grubhub and Solo Stove leverage buzz to build brand

Join Chris Barth, Principal Strategist at Contagious, along with George Bryant, Global Chief Creative Officer at Golin Harris, and Elizabeth Paul, Chief Strategy Officer at The Martin Agency. They delve into the creative strategies behind Grubhub's 'Special Delivery' campaign for new mothers and how it fostered loyalty. The discussion also highlights Solo Stove's collaboration with Snoop Dogg, emphasizing community engagement and emotional connections. Plus, examine the evolving role of humor in marketing and the significance of understanding consumer needs.
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9 snips
Feb 18, 2025 • 33min

Most Contagious NYC: How Clash of Clans and Nutter Butter think differently

Becca Peel, Contagious' advisory lead in the US, shares insights from the Most Contagious NYC event. She highlights how Clash of Clans launched a true crime podcast to deepen player engagement, creating an immersive brand experience. Kelly Amatangelo from Mondelēz International discusses the innovative Nutter Butter campaign, which transformed the brand's presence and achieved 15 million views through a clever mix of creativity and community engagement. Together, they explore the significance of authenticity and unique strategies in modern marketing.
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Feb 13, 2025 • 31min

Analyzing 2025’s Super Bowl Ads

Becca Peel, Head of Advisory at Contagious, and Vanessa Chin, Senior VP of Marketing at System1, dive into the standout ads from this year's Super Bowl. They discuss the evolving role of humor and celebrity endorsements, emphasizing their impact on brand identity. The duo highlights Instacart's family-focused messaging and Nike's comeback journey. They also stress the need for brands to maintain consistency throughout the year, rather than just capitalizing on major events for marketing. Their insights reveal the emotional connections that resonate in advertising.
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Feb 11, 2025 • 35min

Media planning in an age of abundance

Billy Ryan, Head of Analytics and Effectiveness at the7stars, shares his expertise on navigating the evolving landscape of media planning. He discusses how digital innovations and various platforms are reshaping advertising strategies. The conversation dives into AI's impact on search technology, focusing on user intent and brand visibility. Billy also highlights the transformation of media into shoppable spaces and the necessity for updated metrics that recognize the complexities of an abundant media environment. A must-listen for marketers!

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