The WARC Podcast Meet the world's most effective creative agency
Aug 19, 2025
Rajdeepak Das, CCO of Publicis Groupe South Asia, dives into the world of creative effectiveness. He discusses how Leo India, ranked the top ad agency for effectiveness, embraces adaptability amid challenges. The conversation highlights enhancing collaboration between creatives and strategists to impact lives positively. Das also shares insights on a successful Gatorade campaign that revitalized urban spaces and emphasizes the need to embrace chaos in the creative process, showcasing AI and data as allies in innovation.
AI Snips
Chapters
Books
Transcript
Episode notes
Experimentation, Not Rankings
- Leo India's ranking swings came from constant experimentation rather than chasing rankings.
- The agency focused on becoming more effective, accepting ups and downs as part of growth.
Blur Roles To Solve Human Problems
- Leo blurs departmental hats so people act beyond titles and solve human problems.
- That cross-role approach changed outcomes and fuels the agency's effectiveness.
Center Work On Real-World Impact
- Keep the brand's real-world impact at the center of every idea and measure completion by consumer interaction.
- Use a clear, repeated vision like "impact a billion" to align daily decisions toward bigger goals.
