Rajdeepak Das

Rajdeepak Das, CCO of Publicis Groupe South Asia, dives into the world of creative effectiveness. He discusses how Leo India, ranked the top ad agency for effectiveness, embraces adaptability amid challenges. The conversation highlights enhancing collaboration between creatives and strategists to impact lives positively. Das also shares insights on a successful Gatorade campaign that revitalized urban spaces and emphasizes the need to embrace chaos in the creative process, showcasing AI and data as allies in innovation.