Tomas Gonsorcik, Chief Strategy Officer at DDB Worldwide, discusses the need to treat strategy as a talent-driven service. Joe Burns, Strategy Lead at Agency Quality Meets, highlights the challenges of free thinking in the age of AI, urging strategists to redefine value. Elizabeth Paul, CSO at the Martin Agency, emphasizes building trust and the importance of strategic depth over hurried tasks. Together, they explore how to reclaim strategic work, navigate change, and preserve human creativity, all while adapting to an evolving marketing landscape.
