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The Great Voices and Effectiveness in the United States
Do you feel that the FEs actually produce thought leadership or just awards? That's a good question. I mean, I think it for no other reason. And I don't know that I can think of any individual evangelists that I think of that are American on this topic. But maybe there's something glaring that I'm missing. So apologies. What do you think David in terms of those sort of unknowns or those gaps that remain in effectiveness? What do you what do you wish we knew more about?