David Tiltman

We wrap-up our Effective Outcomes series with a panel discussion. I'm joined by Elizabeth Paul, CSO at The Martin Agency, David Tiltman, SVP at WARC and author and strategist James Hurman. Thanks to WARC for sponsoring.

David Tiltman, Chief Content Officer at WARC, dives into 'The Multiplier Effect,' a new report analyzing U.S. marketing data. He emphasizes the vital integration of brand building and performance marketing, especially during budget cuts. The conversation critiques traditional branding methods, advocating for modern strategies that blend creativity with measurable results. Tiltman also highlights the need for tailored approaches in the U.S. market and explores the balancing act between engaging current and future customers through effective advertising.

David Tiltman, SVP Content at WARC, joins the podcast to discuss marketing effectiveness and critique North American marketers. They also highlight an upcoming event in New York showcasing industry work and creativity. The speakers explore contrasting views on marketing effectiveness, analyze challenges faced in the industry, and discuss foundational principles including targeting, availability, and measurement. They also touch on common problems faced by marketers and preview upcoming episodes with other guests.