2min chapter

On Strategy Showcase cover image

The three key takeaways from our Planning for Effectiveness series

On Strategy Showcase

CHAPTER

Are We Starting to Ask the Right Questions?

The industry is constantly assailed with new, shiny, interesting things that make us feel like maybe everything's changed. And the old principles don't hold true anymore. Maybe now that the metaverse has come along, you know, the rules are different. I think we're guilty as an industry and we're probably guilty as a species to kind of over focus on what's changing and under focusing on what's not. That's good. We're starting to ask the right questions - which for years, I don't think we were.

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