The three key takeaways from our Planning for Effectiveness series
On Strategy Showcase
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Effectiveness as a Team Sport, Right?
The effectiveness as a team sport, right? And what I mean by that is there are a whole lot of different people that need to kind of align and believe in the same things. So it's not just how do I write an amazing brief or come up with an amazing strategy ... It's about doing all of that stuff at the start," he says.
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