From Customers to Brand Advocates: Direct Response vs. Branding | Dylan Ander

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In this episode of the Adspend Podcast, we sit down with Dylan Ander, Founder of SplitTesting.com, to explore the world of conversion rate optimization (CRO) and business success. Join us as we delve into key insights such as optimizing the entire funnel, avoiding emotional decision-making in marketing, and the continuous incremental optimization of landing pages. Discover how elevating your brand's website with satellite landing pages, combining direct response and branding strategies, and building meaningful relationships with customers can drive long-term success. Plus, we explore essential books for business growth and the exciting potential of self-adjusting websites powered by AI analytics. Tune in for a power-packed episode that will revolutionize your approach to CRO and business optimization.

Get in touch with our guest here: https://www.linkedin.com/in/dylan-ander-2287a6149/overlay/photo/

Check out https://splittesting.com/

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