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From Customers to Brand Advocates: Direct Response vs. Branding | Dylan Ander
Adspend with Ash Melwani and Rabah Rahil
The Importance of Heat Maps in CRO
I think AI is gonna affect CRO a lot but it's really difficult because there's so many factors. Heat maps are literally the most criminally underutilized tool in all of CRO. My end goal is to make self adjusting websites kind of to make myself obsolete take my brain into a software and straight up you don't need CRO as much anymore. I'm going on this crazy euro vision quest doing 30 days in Europe and I did 80 90 percent of it in chat GPT where I said hey I have 30 days in European what are the top cities I should visit based on culture history art food? And he gave me an itinerary that last 10 percent was pushed out by
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