AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
6min chapter
From Customers to Brand Advocates: Direct Response vs. Branding | Dylan Ander
Adspend with Ash Melwani and Rabah Rahil
The Importance of Small Changes
There's no such thing as big swings and small swings because the biggest purpose of split tests is to find those consistent increases at 10, 20% or more. The art of the follow-up test is taking your learnings from this one and then like go to the next stage with a different set of data. Every split test is a full test. You remember that there's six things you need to do from now on to make sure it works.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode