5min chapter

Adspend with Ash Melwani and Rabah Rahil cover image

From Customers to Brand Advocates: Direct Response vs. Branding | Dylan Ander

Adspend with Ash Melwani and Rabah Rahil

CHAPTER

How to Be a Brand Maxi

The one book that I always say is cat for Tizen. It's pretty much everything that you would need to really be a direct response marketer. One or two most impactful books which you got for me? I got two. My girlfriend and I have an entire library. A fun fact you need 500 books in a single location to register as a library.

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