Adspend with Ash Melwani and Rabah Rahil cover image

From Customers to Brand Advocates: Direct Response vs. Branding | Dylan Ander

Adspend with Ash Melwani and Rabah Rahil

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Introduction

Today we have the optimization expert recently off a phenomenal exit. The real way to do CRO is look at something that, you know, as a test was more profitable. Don't move to a new hypothesis. Double down on that intel that you learned. And then from that, we can dive into some more juicy, kind of deeper topics and keep the show moving.

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