From Customers to Brand Advocates: Direct Response vs. Branding | Dylan Ander
Adspend with Ash Melwani and Rabah Rahil
00:00
The Importance of Brand Optimization
I think the point is being that Nike was athletic where choose fitness, this and that turning into a consumable company. Like now, I don't think would ever be. On the site as well is where's the number one people learn about you? Your website. That's where people learn the most about you. You have to follow you on socials. They can work mouth-to-mouth. There's a lot of killer creative layer brands like Marcus at Minted smashes on TikTok. And he just sold out 200K of gear or something like that yesterday in 10 minutes. He has a massive following on Tik Tok. The same way that you're broadening up minds
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