From Customers to Brand Advocates: Direct Response vs. Branding | Dylan Ander
Adspend with Ash Melwani and Rabah Rahil
00:00
How to Grow a Brand by Getting More Customers
The way that the way is coming, the tsunami. The DR and brand kerfuffle is totally fabricated. There's no difference between direct response versus brand. If you feel like it connects more with the customers, don't make an emotional decision for yourself as a marketer. Make sure it's emotionally resonant with them. Your copywriting can be brands. It doesn't need to look fancy. But I guess what I'm trying to say is when I think of brand and direct response, brand is about creating a relationship with the customer without any reciprocity. Hey, this is value for you. This is that I don't have any asks for you at all. I just want
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