Adspend with Ash Melwani and Rabah Rahil

Known as the "King of LTV," Cooper Camak brings a wealth of knowledge from his 12 years at Coca Cola and his current role at Amorous, a biotech company. 🌟Cooper shares invaluable insights on how businesses can strategize around LTV, emphasizing the importance of repeat rate, time to repeat, and Average Order Value (AOV). With the current economic climate posing challenges, understanding LTV becomes paramount. 📊Don't forget to subscribe for more episodes!

Samantha Kozuch, a powerhouse entrepreneur empowering women, shares her journey from modeling to creating the 'Manuscripting Journal'. The hosts discuss personal growth through journaling, expanding product line with community involvement, running ads, optimizing the subscription box process, and express gratitude.

Join Avi Arora, a seasoned advertising professional with a career spanning over a decade, as he revolutionizes the way brands approach digital advertising. In this episode of AdSpend, Avi discusses the mechanics of real-time bidding, the evolution of digital ads, and the future of advertising. Gain insights on programmatic buying and discover strategies for scaling ad accounts, running profitable campaigns, and maximizing profits through subscription and membership campaigns.

Welcome to another episode of Adspend! Join Rabah, Ash, and our special guest, Darwish Gani from Open Border, as we delve deep into the world of international e-commerce expansion. Discover how top brands like Yeti and Callaway have successfully scaled beyond their domestic markets.Darwish Gani, a luminary in the ecommerce realm, is the driving force behind Open Border. With years of experience under his belt, Darwish has been instrumental in aiding brands to navigate the complexities of global markets. His insights into the world of e-commerce, combined with his unique approach to brand expansion, have made him a sought-after expert in the industry.So, why should you tune into this episode? For starters, you'll discover how top-tier brands like Yeti and Callaway have successfully scaled beyond their domestic markets, setting benchmarks in global brand positioning. Dive into the art of localization, understand the nuances of different cultures, and learn the strategies that can propel your brand to international acclaim.This episode isn't just about understanding the 'how' but also the 'why' behind successful international brand stories.Don't forget to subscribe for more insightful episodes! 🔔🎧

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.Welcome to another episode of AdSpend! On this episode, hosts @Ash and @RabahRahil as they delve deep into the intricate world of e-commerce, exploring the unique design of Drake's website and its impact on brand perception. They also shed light on Shopify's latest features and AI's potential in reshaping the marketing landscape.We know you won't want to miss this episode… but why?How does the design and experience of a celebrity's website, like Drake's, influence their brand perception?The evolution of e-commerce platforms like Shopify and how businesses are adapting.The future of marketing with the integration of AI and its potential challenges.Also, don't forget to subscribe for more insightful discussions on the world of advertising and marketing! 😁🛎️Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter - https://twitter.com/triplewhaleFollow Ash on Twitter - https://twitter.com/ashvinmelwaniFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Monday at 9AM EST 👋

Sarah Levinger, a Performance Strategist, joins Adspend to discuss the power of emotional brand connection. They explore limited edition drops, seasonal triggers, and community engagement for SaaS and luxury brands. The podcast also covers direct-to-consumer marketing, the significance of responding to ads comments, and providing value during slow periods. The use of behavior triggers and prompts, as well as future plans for YouTube and newsletters, are also discussed.

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.In this special episode of Adspend, join host Rabah Rahil as he delves into the world of data-driven scaling strategies and revenue optimization. Rabah covers a range of intriguing topics, including the recovery of baselines with higher-than-before benchmarks, encouraging news for D2C businesses, the significance of Average Order Value (AOV) in generating profits, insights on Facebook and Instagram's Native Checkout and Shop Feature, essential metrics for scaling success, and future trends shaping the digital landscape. Discover actionable insights, industry trends, and the power of the Whale App in this engaging presentation by Rabah Rahil.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter - https://twitter.com/triplewhaleFollow Ash on Twitter - https://twitter.com/ashvinmelwaniFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Monday at 9AM EST 👋

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.In this episode of the Adspend Podcast, we sit down with Dylan Ander, Founder of SplitTesting.com, to explore the world of conversion rate optimization (CRO) and business success. Join us as we delve into key insights such as optimizing the entire funnel, avoiding emotional decision-making in marketing, and the continuous incremental optimization of landing pages. Discover how elevating your brand's website with satellite landing pages, combining direct response and branding strategies, and building meaningful relationships with customers can drive long-term success. Plus, we explore essential books for business growth and the exciting potential of self-adjusting websites powered by AI analytics. Tune in for a power-packed episode that will revolutionize your approach to CRO and business optimization.Get in touch with our guest here: https://www.linkedin.com/in/dylan-ander-2287a6149/overlay/photo/Check out https://splittesting.com/Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter - https://twitter.com/triplewhaleFollow Ash on Twitter - https://twitter.com/ashvinmelwaniFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Monday at 9AM EST 👋

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.In this episode of Adspend, we have Dan Pantelo, the founder of Marpipe, joining us to discuss strategies for maximizing advertising success. From dynamic product ads to proper feed setup, Dan shares valuable insights on leveraging Marpipe's user-friendly tools, optimizing catalog feeds, and implementing effective DPA and multivariate AB testing. Tune in to discover how to revolutionize your advertising campaigns and stay ahead in the ever-evolving world of digital marketing.Connect with Dan: https://www.linkedin.com/in/danpantelo/Check out Marpipe: https://www.marpipe.com/Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter - https://twitter.com/triplewhaleFollow Ash on Twitter - https://twitter.com/ashvinmelwaniFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Monday at 9AM EST 👋

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.In this episode of Adspend, Charley Tichenor, Founder of Disrupter School, joins the show to discuss important topics in marketing strategy, creative agency strategies, and working with clients as an agency. Charley shares insights on how to allocate funds in marketing strategy, how creative agencies can align with company goals, and how to work with clients while being mindful of their goals and personalities. He emphasizes the importance of measuring ad effectiveness, analyzing losses, and approaching advertising campaigns as amoral systems.Connect with Charley: https://www.linkedin.com/in/charleytichenoriv/Check out Disrupter School: https://www.disrupterschool.com/Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter - https://twitter.com/triplewhaleFollow Ash on Twitter - https://twitter.com/ashvinmelwaniFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Monday at 9AM EST 👋