Adspend with Ash Melwani and Rabah Rahil
Strategies for Profitable Black Friday Sales with Avi Arora
Aug 28, 2023
Join Avi Arora, a seasoned advertising professional with a career spanning over a decade, as he revolutionizes the way brands approach digital advertising. In this episode of AdSpend, Avi discusses the mechanics of real-time bidding, the evolution of digital ads, and the future of advertising. Gain insights on programmatic buying and discover strategies for scaling ad accounts, running profitable campaigns, and maximizing profits through subscription and membership campaigns.
49:27
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Quick takeaways
- To maximize sales during Black Friday, businesses should create a simple and attractive offer, making it easy for consumers to buy and utilize their budgets effectively.
- Running cost cap campaigns can be a strategic choice for businesses with subscription-based products, allowing efficient spending and acquisition of recurring customers.
Deep dives
Importance of a Simple Offer for Black Friday Sales
When planning for Black Friday sales, it is important to create a simple and enticing offer to attract new customers and maximize sales. By focusing on a straightforward and high-quality gift or discount, businesses can make it easy for consumers to buy and utilize their allocated budgets effectively. This approach can help pull revenue forward and drive efficiency during the Black Friday week.
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