Strategies for Profitable Black Friday Sales with Avi Arora
Aug 28, 2023
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Join Avi Arora, a seasoned advertising professional with a career spanning over a decade, as he revolutionizes the way brands approach digital advertising. In this episode of AdSpend, Avi discusses the mechanics of real-time bidding, the evolution of digital ads, and the future of advertising. Gain insights on programmatic buying and discover strategies for scaling ad accounts, running profitable campaigns, and maximizing profits through subscription and membership campaigns.
To maximize sales during Black Friday, businesses should create a simple and attractive offer, making it easy for consumers to buy and utilize their budgets effectively.
Running cost cap campaigns can be a strategic choice for businesses with subscription-based products, allowing efficient spending and acquisition of recurring customers.
Refresh creative during the Black Friday week to maintain a competitive edge, optimize messaging, and boost engagement and sales.
Deep dives
Importance of a Simple Offer for Black Friday Sales
When planning for Black Friday sales, it is important to create a simple and enticing offer to attract new customers and maximize sales. By focusing on a straightforward and high-quality gift or discount, businesses can make it easy for consumers to buy and utilize their allocated budgets effectively. This approach can help pull revenue forward and drive efficiency during the Black Friday week.
Considerations for Running Campaigns Around Subscriptions
Running campaigns with cost cap control can be a strategic choice for businesses with subscription-based products. By setting a cost cap, businesses can ensure efficient spending by allowing Facebook's algorithm to spend up to a certain amount to acquire customers for subscriptions. This approach takes advantage of the high lifetime value (LTV) of subscription customers and optimizes spending to acquire as many recurring customers as possible.
Differences in Opinion on Cost Cap Strategy
The use of cost caps in advertising strategies is a debated topic, with some marketers favoring its predictability and efficiency, while others express concerns about the accuracy of Facebook's reporting. It ultimately depends on the business objectives and the level of trust in the platform's attribution system. While some businesses have found success with cost caps, others prefer to use multi-touch attribution to understand true efficiency at a business level.
The Potential of Refreshing Creative during Black Friday Week
Refreshing creative during the Black Friday week can help maintain a competitive edge and maximize sales. By leveraging early learnings from the first week of campaigns and rapidly generating new ads based on successful concepts, businesses can optimize their messaging and creative to drive strong performance during the peak shopping period. Additionally, running special offer ads on Black Friday and Cyber Monday can further boost engagement and sales.
Consideration of Business Constraints in Black Friday Strategy
Business constraints, such as inventory availability, can impact the strategy and approach to Black Friday sales. Adjusting the scope and duration of the sales period based on available inventory and capital can help businesses remain efficient and prioritize customer acquisition. By focusing on simplicity, offering high-quality gifts, and targeting budget-conscious consumers, businesses can optimize their Black Friday campaigns and position themselves for successful December gifting season.
Today, we journey through the intricate world of 'Programmatic Ad Buying' with none other than Avi Arora.
Avi, a seasoned advertising professional, has revolutionized the way brands approach digital advertising. With a career spanning over a decade, he's been at the forefront of some of the most groundbreaking campaigns in the industry.
In this episode, we delve deep into the mechanics of real-time bidding, the evolution of digital ads, and the future trajectory of the advertising landscape. Packed with data-driven insights and expert analyses, this is one episode you won't want to miss.
For all the marketers, advertisers, and curious minds out there, this episode is a masterclass in understanding the nuances of programmatic buying.
So, plug in those headphones and let's embark on this enlightening journey together.
Don't forget to subscribe for more insightful episodes!
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