
Strategies for Profitable Black Friday Sales with Avi Arora
Adspend with Ash Melwani and Rabah Rahil
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Unintended Early Release and Viral Packaging Video
The chapter discusses the unexpected early release of their product at Walmart and a viral video they found on Instagram featuring a guy packing orders in real-time. They analyze the effectiveness of the video and its contribution to brand exposure and sales.
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