6min chapter

Adspend with Ash Melwani and Rabah Rahil cover image

Strategies for Profitable Black Friday Sales with Avi Arora

Adspend with Ash Melwani and Rabah Rahil

CHAPTER

Unintended Early Release and Viral Packaging Video

The chapter discusses the unexpected early release of their product at Walmart and a viral video they found on Instagram featuring a guy packing orders in real-time. They analyze the effectiveness of the video and its contribution to brand exposure and sales.

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