Adspend with Ash Melwani and Rabah Rahil cover image

Strategies for Profitable Black Friday Sales with Avi Arora

Adspend with Ash Melwani and Rabah Rahil

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Cost Controls in Advertising

Speakers discuss the effectiveness of cost caps in advertising and prioritizing customer acquisition over break-even. They express skepticism towards Facebook's attribution system and emphasize the importance of unbiased data analysis.

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