Adspend with Ash Melwani and Rabah Rahil cover image

Adspend with Ash Melwani and Rabah Rahil

Latest episodes

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12 snips
May 8, 2023 • 51min

Cutting Costs with AI Tools: The Future of Marketing? | Nick Shackelford | Konstant Kreative

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.In this episode of Adspend, Nick Shackelford, Co-Founder and CRO at Konstant Kreative, joins the show to discuss the impact of AI on the marketing industry and the future of agency work. They also cover topics such as managing ad campaign crises, navigating event sponsorship, and the need for creative strategist assistance. Listen in to gain insights on the potential of AI tools, the limits of current capabilities, and the balance between efficiency and humanity in the workplace.Connect with Nick: https://twitter.com/iamshackelfordCheck out Konstant Kreative: https://konstantkreative.com/Check out Agency Algorithm: https://podcasts.apple.com/us/podcast/agency-algorithm/id1675098676Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter - https://twitter.com/triplewhaleFollow Ash on Twitter - https://twitter.com/ashvinmelwaniFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Monday at 9AM EST 👋
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May 1, 2023 • 1h

Why Hero Products are the Atomic Unit of Your Business | Nate Poulin | Feat Clothing

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.In this episode of Adspend, Nate Poulin, COO at Feat Clothing, joins the conversation to discuss the recent Facebook Ad Manager outage and the impact on DTC brands, the importance of founder energy in apparel and lifestyle brands, and the difficulties of merging businesses and cultures. He also touches on the issues with Facebook's monopoly and the impact on smaller brands and marketing budgets.Connect with Nate: https://twitter.com/digitallynativCheck out Feat Clothing: https://featclothing.com/Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter - https://twitter.com/triplewhaleFollow Ash on Twitter - https://twitter.com/ashvinmelwaniFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Monday at 9AM EST 👋
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Apr 24, 2023 • 53min

How to Boost Memberships with Promotions | Nate Lagos

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.In this episode of Adspend, Nate Lagos, Director of Growth Marketing at Original Grain, shares insights on how to find the right people to work with and offers tips on how to use interest-based targeting, discount codes, and price anchoring to increase conversion rates. He also discusses the importance of testing, setting thresholds for free shipping, and working with creators to promote products. Additionally, Nate shares advice for those looking to get into the cannabis industry and emphasizes the importance of spending more money on Facebook ads.Get in touch with Nate here: https://twitter.com/natelagosOh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter - https://twitter.com/triplewhaleFollow Ash on Twitter - https://twitter.com/ashvinmelwaniFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Monday at 9AM EST 👋
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Apr 17, 2023 • 1h 2min

Why Customer Experience is Crucial to Your Business's Success | Jess Cervellon | Feastables

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.In this episode of Adspend, Jess Cervellon, Head of Customer Experience at Feastables, shares her insights on the future of customer experience, highlighting how it's the only place in the funnel where you can make an evangelist or an enemy for life. We discuss the post-purchase journey, the next evolution of bots, and the importance of having a feedback loop in your business to continuously deliver an exceptional customer experience.Get in touch with our guest here: https://www.linkedin.com/in/jess-cervellon/Check out the Oopsie Podcast here: https://www.oopsiepodcast.co/Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter - https://twitter.com/triplewhaleFollow Ash on Twitter - https://twitter.com/ashvinmelwaniFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Monday at 9AM EST 👋
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Apr 3, 2023 • 32min

How to Build a Community-First Brand: Live at SXSW 2023

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.On this special episode of "Adspend", in a live recording at SXSW 2023, we're joined by Mike Lee, Michael Shewmake and Rick Wittenbraker to discuss the importance of having a community-first brand, strategies for acquisition and retention, playing with chat-gpt scripts, Amazon, non-CBD products, selling a business, and the use of branded searches in marketing mixes. Tune in for insights and discussions on these exciting topics!Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter - https://twitter.com/triplewhaleFollow Ash on Twitter - https://twitter.com/ashvinmelwaniFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Monday at 9AM EST 👋
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Mar 27, 2023 • 1h 16min

Billion Dollar Challenge: 14 Months to a Billion Dollar Valuation | Adam Robinson - Retention.com

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.In this episode of Adspend, we're joined by Adam Robinson, Founder and CEO of Retention.com, as we discuss the importance of product-market fit and creating content for success, the challenges of building a brand and improving products, and the benefits of living in London, including remote work possibilities and easy access to Europe.Connect with Adam: https://www.linkedin.com/in/adam-robinson-64409348/Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter - https://twitter.com/triplewhaleFollow Ash on Twitter - https://twitter.com/ashvinmelwaniFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Monday at 9AM EST 👋
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Mar 20, 2023 • 1h 3min

Maximizing Watch Time: The Key Metric for YouTube Ads with Brett Curry

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.In this episode of Adspend, we are joined by Brett Curry, CEO of OMG Commerce, to discuss the importance of understanding the differences between Facebook and YouTube ads, measuring campaign success, and optimizing non-branded ads on Amazon. We also delve into the topic of SEO and the significance of branded search. Tune in to learn more from Brett's expertise in e-commerce marketing.Connect with Brett: https://www.linkedin.com/in/thebrettcurry/Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter - https://twitter.com/triplewhaleFollow Ash on Twitter - https://twitter.com/ashvinmelwaniFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Monday at 9AM EST 👋
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Mar 13, 2023 • 59min

Creating Demand and Building Community with Saunder Schroeder and Alex Greifeld

Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter - https://twitter.com/triplewhaleFollow Ash on Twitter - https://twitter.com/ashvinmelwaniFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Monday at 9AM EST 👋Adspend is brought to you by Retention.comIn this episode of "Adspend", we have two distinguished guests joining us: Saunder Schroeder from Triple Whale and Alex Greifeld from No Best Practices. Saunder and Alex share their insights on a wide range of topics related to the direct-to-consumer industry, including creating demand, building brand equity, retention programs, community building, and AI use in marketing. We also dive into the world of luxury branding, discussing strategies for differentiation, distribution control, and counterfeiting prevention. Don't miss this engaging conversation filled with practical tips and innovative ideas from two highly accomplished professionals in the field of DTC!Connect with Alex: https://www.linkedin.com/in/alexandra-greifeld-18507411/Connect with Saunder: https://www.linkedin.com/in/saunderschroed/Founder Dash is here, and it's free to use! Better understand your data and get started for free today.
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5 snips
Mar 6, 2023 • 1h 11min

Unveiling the Secrets of Funnel Structure with Justin Buckley

Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter - https://twitter.com/triplewhaleFollow Ash on Twitter - https://twitter.com/ashvinmelwaniFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Monday at 9AM EST 👋On this episode of "Adspend" we are joined by Justin Buckley, founder of ATTN Agency, as he shares insights into his experience and expertise in digital marketing. The conversation is focused on the topic of funnel structure, and Justin dives deep into his strategies for building effective funnels that drive conversions.Connect with Justin on Linkedin https://www.linkedin.com/in/justinbuckley/Founder Dash is here, and it's free to use! Better understand your data and get started for free today.
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Feb 20, 2023 • 1h

Crafting High-Converting Offers and Curating a Brand Community with Daniel Okon

Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter - https://twitter.com/triplewhaleFollow Ash on Twitter - https://twitter.com/ashvinmelwaniFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Monday at 9AM EST 👋In this episode of Adspend, we sit down with Daniel Okon, founder and CEO of ACTIV, to discuss the art of offer construction and increasing average order value (AOV) without sacrificing profitability. From crafting effective messages and bundles to leveraging post-purchase and in-cart offers, we explore various tactics and frameworks for optimizing conversion rates and growing your brand or agency. Plus, we dive into the future of UGC, the economics of community-building, and the unique challenges of running a brand versus an agency.Connect with Daniel https://www.linkedin.com/in/daniel-okon-47655643/Founder Dash is here, and it's free to use! Better understand your data and get started for free today.

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