Adspend with Ash Melwani and Rabah Rahil Crafting High-Converting Offers and Curating a Brand Community with Daniel Okon
Feb 20, 2023
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Introduction
00:00 • 3min
How Do I Increase the Perceived Value of What I'm Selling?
02:44 • 3min
How Do You Think of Pre Purchase Purchase?
05:40 • 2min
Is There a Discount on the Single Bottle?
07:34 • 4min
AOV - How to Build a Value-Driven Offer
11:58 • 5min
How to Increase Your Air v With Shopify
16:43 • 3min
Is Cross Promotion a Good Idea?
19:27 • 3min
Buying a Fancy Bike for Life
22:31 • 5min
Is There a Better Way to Test Offers?
27:14 • 3min
Evergreen Ad Units - How Do You Test That?
30:37 • 2min
Google Optimize
32:24 • 3min
Is There a Delay in Facebook Performance?
35:53 • 3min
On the Brand Side, You're Not Just Selling Product, Right?
38:32 • 4min
How to Get Your Feet Wet in an Agency?
42:08 • 4min
How Much Are You Curating Customer-Created Videos?
46:27 • 2min
Ugc
48:53 • 4min
Are We Going to Have a Hard Time?
52:40 • 3min
How Do You Build Your Brand? Daniel O'Con
55:42 • 5min