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4min chapter
Crafting High-Converting Offers and Curating a Brand Community with Daniel Okon
Adspend with Ash Melwani and Rabah Rahil
Ugc
A good UGC person costs a lot of money, and you're like, do you know what break even on this? Like, what the hell am I doing? How can I arbitrage this? And so it's way better to cultivate a community use that $10,000 to throw an event for your community or give away free product. "I think those personally are the two big headwinds that UGC's creators are facing is the arbitrage"
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