Is There a Delay in Facebook Performance?

Daniel: I personally think it's worth it to kind of keep things as clean as possible, even if you're going to get a bit of a delay. Moani: The only real way to do it proper would be like when you do like increment incrementality test or a brand test and carve out holdouts where these people will not see X ads. Ash: What are the main differences between running a brand and agency?

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