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Crafting High-Converting Offers and Curating a Brand Community with Daniel Okon
Adspend with Ash Melwani and Rabah Rahil
Is Cross Promotion a Good Idea?
If you don't have enough products or if you're like, we can't really offer much more, one of the things that I think is smart is doing like a cross promotion with another brand. We've tried to sell custom meal plans and custom like training plans, not the actual food, but just recipes and shit. That's where I think community solves that. So it happens all at one time versus you're talking to one person for 15 minutes,. But how many people can you actually get through at scale? Is what I'm thinking at scale is very tough.
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