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3min chapter
Crafting High-Converting Offers and Curating a Brand Community with Daniel Okon
Adspend with Ash Melwani and Rabah Rahil
Introduction
Daniel Ocon: Once somebody is secured as a customer, how do you actually get them to purchase more product after that? He says when we look at first purchase or like new customer acquisition, I think you can curate that offer to be really strong and give them exactly what they want and need with the best deal. Ash Khera: How do you construct an offer? You sit across a bunch of stuff, a bunch of stores. When you come in and you're doing an audit, you're doing these things. It really can be make or break. The offers are really what are going to drive the economics.
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