How Do You Think of Pre Purchase Purchase?

I don't even buy from non Shopify stores unless it's something like super, super crazy that it was like, I already bought it in my head and I'm, you know, I'll send you a freaking cashier's check or something. But if it's not shop pay, man, I'm so lazy. So I mean, to Daniel's point, right? It's like crafting that entire messaging that kind of leads to that offer is like, I think just as important as the offer itself, right?

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