Crafting High-Converting Offers and Curating a Brand Community with Daniel Okon
Adspend with Ash Melwani and Rabah Rahil
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How Do I Increase the Perceived Value of What I'm Selling?
I think a lot of times people think about offers is like during Black Friday or some type of sale like Mother's Day or Father's Day. And that actually is completely opposite of what you should be focusing on, which is how do you get more of your products into your customers' hands? You don't want to cut into your margins just to discount product because you also want that first order profitability. So looking at upsells on the back end at that post purchase, and sometimes it's like, what can you provide that's a better product on the backEnd that you can actually give them like a higher quality product that's more expensive. That will increase their AOV quite a
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