Evergreen Ad Units - How Do You Test That?

The offer can work really well in the ad side of things, but I do think that building out really strong ad units that can really drive high click through rates is a better way to go. Once you get to that lander, I think that's when you can start introducing what that offer is going to be and then convince them to purchase.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app