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Crafting High-Converting Offers and Curating a Brand Community with Daniel Okon
Adspend with Ash Melwani and Rabah Rahil
Evergreen Ad Units - How Do You Test That?
The offer can work really well in the ad side of things, but I do think that building out really strong ad units that can really drive high click through rates is a better way to go. Once you get to that lander, I think that's when you can start introducing what that offer is going to be and then convince them to purchase.
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