Is There a Discount on the Single Bottle?

In 22, I was always discounting the single bottle. And like that really hurt LTV. One of the biggest mistakes I made in 22 is all right, I don't need to offer a discount on the on the single bottles. But let me create value on the bundles, right? So by doing that, you're increasing AOV, because there's a lot more perceived value there. If you're bundling six products, like the margins make sense, right? Within that, also the messaging for each buy box. We've seen 20% take rates on the same product at less than five percent discount versus five to 10 per cent cross-selling. Yeah, it depends what

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