AOV - How to Build a Value-Driven Offer

Marketing is about getting the highest value and bringing a lot of value, proceed value, but also actual value. So like for AOV, like creating some type of like health and fitness guide or like a nutrition guy that can go like you can say it's worth $49 and that literally took you time to build. But it's something that really also helps people stay using the product to you. And I think ultimately kind of what's going on where you don't necessarily want to get lost in the sauce is like, there's different messaging for acquisition than there is retention.

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