Adspend with Ash Melwani and Rabah Rahil

Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter - https://twitter.com/triplewhaleFollow Ash on Twitter - https://twitter.com/ashvinmelwaniFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Monday at 9AM EST 👋In this episode of Adspend, we welcome Mirella Crespi, the founder of Creative Milkshake, one of the largest performance creative studios in Europe. Mirella shares her insights on the creative process, the future of user-generated content, ad metrics to look for, and the role of AI in ad creatives. She also discusses the importance of flexible links, broad testing, and iterating on success in ad strategy, as well as the merits of spending in determining creative success. We also touched on Mirella's favorite ad creative of all time and her recommended books for advertising.Founder Dash is here, and it's free to use! Better understand your data and get started for free today.

Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter - https://twitter.com/triplewhaleFollow Ash on Twitter - https://twitter.com/ashvinmelwaniFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Monday at 9AM EST 👋In this episode of Adspend, we welcome Greg Frontiero, the founder of Noowave, a company that creates "coffee for creators" that combines coffee, raw cacao, and L-Theanine to help users feel focused and anxiety-free. Greg shared his experience in creating a product that solved his own problem and how he is building a community of biohackers and geeks around Noowave. We also discussed the importance of branding and how sincerity and authenticity can be product differentiators. Additionally, Greg shared insights on subscriptions and using product as a free gift to increase customer lifetime value. Connect with Greg on Twitter https://twitter.com/SfwGreg/Founder Dash is here, and it's free to use! Better understand your data and get started for free today.

Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter - https://twitter.com/triplewhaleFollow Ash on Twitter - https://twitter.com/ashvinmelwaniFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Monday at 9AM EST 👋In this episode of Adspend, we welcome Greg Frontiero, the founder of Noowave, a company that creates "coffee for creators" that combines coffee, raw cacao, and L-Theanine to help users feel focused and anxiety-free. Greg shared his experience in creating a product that solved his own problem and how he is building a community of biohackers and geeks around Noowave. We also discussed the importance of branding and how sincerity and authenticity can be product differentiators. Additionally, Greg shared insights on subscriptions and using product as a free gift to increase customer lifetime value. Founder Dash is here, and it's free to use! Better understand your data and get started for free today.

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.Tony Christensen has created and optimized advertising campaigns for keynote speakers, conferences, and business owners around the world with budgets as high as the millions a month in advertising spend.He's a mad scientist when it comes to creating ads who prides himself on testing and optimizing campaigns based on metrics directly aligned with business goals.In his free time, he travels and loves meeting with other agency owners, brands and entrepreneurs. Tony loves connecting with people on Twitter, spreading positivity (usually through sarcasm) and empowering people to go after their biggest dreams…life is too short not to!Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter - https://twitter.com/triplewhaleFollow Ash on Twitter - https://twitter.com/ashvinmelwaniFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Monday at 9AM EST 👋

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.Sarah Levinger joins Rabah and Ash to break down holiday spending, new year trends, and consumer economy.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter - https://twitter.com/triplewhaleFollow Ash on Twitter - https://twitter.com/ashvinmelwaniFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Monday at 9AM EST 👋

Going into BFCM… what’s working right now in media buying? https://twitter.com/rokhladnik (Rok Hladnik) is a legendary media buyer and he brought the 🔥 today, covering topics like: Strategies and current trends that are working well for ecom brands to make more $$$ Differences in strategy for European and other international brands …and more! Oh. And before we forget... Join 10,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, https://www.getrevue.co/profile/triplewhale (right here). Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale (https://twitter.com/triplewhale) Follow Ash on Twitter - https://twitter.com/ashvinmelwani (https://twitter.com/ashvinmelwani) Follow Rabah on Twitter - https://twitter.com/rabahrahil (https://twitter.com/rabahrahil) Follow Rok Hladnik on Twitter - https://twitter.com/rokhladnik (https://twitter.com/rokhladnik) See you next Monday at 9AM EST 👋 PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com/ (https://triplewhale.com)

Today we’re talking all things retention — so you can increase that LTV of yours. Alex McEachern runs marketing over at Repeat and he brought the 🔥 today, covering topics like: How to combat increasing CAC and other ecommerce headwinds The WILDEST email subject he’s ever seen …and more! Oh. And before we forget... Join 10,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Rabah on Twitter - https://twitter.com/rabahrahil Follow Alex McEachern on Twitter - https://twitter.com/alexmcea See you next Wednesday at 9AM EST 👋 PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Today we have Andy Rosenberg on the show to break down how your brand can dominate in omnichannel (and retail in particular). We’ll also shed some light onto how retail impacts your other marketing channels. Ash also dives into simple ways to make your packaging stand out on the shelves once you do get into retail. Great, great stuff. Oh. And before we forget... Join 10,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil Follow Andy on Twitter - https://twitter.com/AndyTheGiant See you next Monday at 9AM EST 👋 PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Today we're talking audio ads. And we brought in an expert to cover everything you need to know. Jeromy Sonne is founder of Decibel, where he helps brands publish audio ads on Spotify, Podcasts, and Digital Radio in under 5 minutes. The TLDR: don't sleep on audio. Get your notebook out! Also... Join 10,000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Sign up for Triple Whale - https://triplewhale.com Follow Jeromy on Twitter - https://twitter.com/JeromySonne Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋

Today we're talking with Nigel Thomas and Josh Graham. We cover: - Creative production and testing at scale - What you need to know about Facebook's Advantage+ - Finding the right agency for your ecommerce brand (and common mistakes to avoid) Get your notebook out! Also... Join 10,000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Sign up for Triple Whale - https://triplewhale.com Follow Nigel on LinkedIn Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋