Adspend with Ash Melwani and Rabah Rahil

Today we're talking all things retail with Elijah Scheider. In 2022, DTC alone may not be a viable strategy at scale. But where do you start with retail? It can be overwhelming, so we did a whole episode on it to make things clear. Get your notebook out! Also... Join 10,000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Sign up for Triple Whale - https://triplewhale.com Follow Elijah on Twitter - https://twitter.com/elijah_modifly Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋

CRO seems to be the 'new thing' if you look around ecom twitter, but... Most 'experts' are preaching ideas that might not work for your brand, and actually do more harm than good. We dive into the mistakes brands are making with CRO 'optimization' in 2022 on today's episode with Shane Rostad. Super tactical. Get your notebooks out! BTW - more big news coming out of the Triple Whale camp this week... stay tuned 👀 Also... Join 10,000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Sign up for Triple Whale - https://triplewhale.com Follow Shane on Twitter - https://twitter.com/shanerostad Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋

This might be the best episode of Adspend yet. Today, Rabah and Ash sit down with Joel Padron to talk about whats working right now in ecommerce marketing. Joel is a partner at Homestead, one of the top marketing agencies in ecommerce. They also break down exactly how to audit your brand's marketing, post purchase surveys, and more. Seriously, take notes. BTW - big news coming out of the Triple Whale camp on Wednesday afternoon... stay tuned 👀 Also... Join 10,000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Sign up for Triple Whale - https://triplewhale.com Follow Joel on Twitter - https://twitter.com/joelpadronn Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋

$2 million per MONTH. That's how much TikTok ad spend Olly Hudson and his agency For Your Advertising manage per month. Dude knows what he's doing. And today he's revealing the playbook. So if you're struggling to crack TikTok ads... listen to this all the way through. Maybe even multiple times. Oh. And before we forget... Join 10,000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Sign up for Triple Whale - https://triplewhale.com Follow Olly on Twitter - https://twitter.com/oliverwhudson Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋

Today Rabah and Ash sit down with John Coyle to break down what's working in the world of media buying. John founded and exited a 7 figure agency, and is now the Head of Performance over at Structured Agency. If you're running ads for an ecommerce brand... get your notebook out! Oh. And before we forget... Join 8000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Sign up for Triple Whale - https://triplewhale.com Follow John on Twitter - https://twitter.com/johnjhcoyle Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋

Is retargeting dead? What attribution window is best? Today Rabah and Ash sit down with Dylan Carpenter to discuss what is working RIGHT NOW in the world of media buying. Super tactical episode - get your notebook out. Oh. And before we forget... Join 8000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Sign up for Triple Whale - https://triplewhale.com Follow Dylan on Twitter - https://twitter.com/marketerdylan Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋

Word of mouth. Everyone wants it. Few know how to get it going. Today Ash and Rabah bring in Maddy Sukoru and Paul Burke from Groupshop to talk about how to generate more referrals for your product and make WOM a legit contributor to your revenue $$$ Per usual, super tactical. Get your notebooks out :) Oh. And before we forget... Join 8000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Sign up for Triple Whale - https://triplewhale.com Follow Maddy on Twitter - https://twitter.com/MaddySukoru Follow Paul on Twitter - https://twitter.com/pburke24 Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋

The ultimate debate. Pretty VS Ugly ads. On today's episode... the boys go back and forth over what's working in ecommerce paid media right now. And we have a special 3rd host joining us: the Ad Daddy (it's in his twitter bio), Barry Hott. Enjoy! :) Oh. And before we forget... Join 8000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Follow Triple Whale on Twitter - https://twitter.com/triplewhale Sign up for Triple Whale - https://triplewhale.com Follow Barry on Twitter - https://twitter.com/binghott Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋

Banger of an episode for you today. We have none other than Shane Hegde, founder of Air, on the show today. Here's what's on the agenda: - Ash breaks down what's working now for him and the team at Obvi as we head into a recession (or are already here) - Shane walks us through how Air let's brands organize their ad creative assets in a SIMPLE, not-confusing way - Rabah says "I love that" several times Oh. Before we forget... Join 8000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Follow Triple Whale on Twitter - https://twitter.com/triplewhale Sign up for Triple Whale - https://triplewhale.com Follow Air on Twitter - https://twitter.com/airHQ Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋

Influencer programs can be overwhelming. It's also easy to waste LOTS of money on influencers that don't convert for your brand... we want you to avoid all that. So... we brought in a special 3rd host for today's edition of Adspend. Josh Durham, founder of Aligned Growth, helps 7-8 figure brands launch and scale profitable influencer programs. And today he reveals the roadmap he uses to make it happen. Get your notebook out! Now if you liked this... Join 8000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Follow Triple Whale on Twitter - https://twitter.com/triplewhale Sign up for Triple Whale - https://triplewhale.com Follow Josh on Twitter - https://twitter.com/JoshJDurham Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋